Upload the list you own
Past customers, unclosed quotes, stalled estimates — CSV or CRM sync. Every list passes a compliance review before a single message sends.
Roofing lead reactivation
The storm passed. Your unclosed inspections didn’t.
Every storm season leaves a trail: inspections that never became contracts, estimates homeowners "wanted to think about," insurance scopes that stalled. You already paid to win every one of those conversations. A compliant AI SMS campaign re-opens them — and industry benchmarks put replies at 5–15% of a dormant list.
Owned beats bought
Shopping for aged roofing leads? Reactivate your own first.
Aged-lead marketplaces sell you strangers who talked to somebody else, months ago, and got called by everyone who bought the same file. The leads sitting in your own job files are categorically better: they called YOU, they know your name, nobody else has the list — and you already paid their acquisition cost once. Reactivating your own list is the cheapest pipeline in roofing; buying someone else’s should be what you do after it’s exhausted, not instead.
What’s sitting in your list right now
- ●Storm-season inspections that never signed
- ●Estimates that went quiet after the adjuster visit
- ●Repair customers whose roofs are aging toward replacement
- ●Financing conversations that stalled
- ●Past customers due for a maintenance check after this year’s weather
Industry benchmarks put SMS reactivation at 5–15% of a dormant list replying. Run your own numbers — your list size, your average ticket — through the calculator and see what’s buried there.
How it works
Compliant by construction, hands-off by design
AI re-opens each conversation
A 30–60 day SMS sequence, framed as a follow-up on their prior inquiry — in your business’s name, inside quiet hours, opt-out on every message.
Replies become bookings
Interested homeowners are handled conversationally and booked straight onto your calendar. Every opt-out is honored instantly and permanently.
You watch the revenue land
Bookings, conversations, and recovered revenue show up on your dashboard in real time — with the full consent and opt-out audit trail behind them.
Questions roofers ask
- How does the campaign actually run?
- You upload your list (CSV, or synced from your CRM). We run a compliance review before anything sends. Then a 30–60 day AI SMS sequence re-opens each conversation naturally — a follow-up on their prior inquiry, never a fake "we did work for you." Replies are handled conversationally, interested homeowners get booked straight onto your calendar, and every opt-out is honored instantly and permanently. You watch bookings and recovered revenue land on the dashboard.
- Is texting old leads even legal?
- Texting your own past customers and prior leads — people with an existing business relationship with you — is the compliant lane, and RRE keeps it that way by construction: carrier registration (A2P 10DLC), quiet hours enforced in the recipient's local time, automatic opt-out honored in any reasonable wording (the FCC's 2025 revocation rule allows ten business days; we suppress on receipt), and a consent audit log. What's not compliant is blasting purchased lists — which is exactly why we don't touch bought data.
- Our old leads are from a storm two years ago. Too stale?
- Older lists respond at the lower end of the range, but roofing has a built-in second chance: weather keeps happening. A homeowner who didn’t sign after the last storm has had two more years of UV, wind, and freeze-thaw on the same roof. The message re-opens the conversation as a check-in on their prior inquiry — and the roof usually argues our side.
- What does it cost?
- Reactivation is included in every RRE plan — Starter $497/mo, Growth $697/mo, Scale $997/mo — alongside the 24/7 AI answering agent and missed-call text-back. 14-day free trial, no setup fee. One replacement contract typically covers a long stretch of subscription; we’ll never promise your results, which is why the trial exists.
Start your 14-day free trial
Every plan also includes the 24/7 AI answering agent and missed-call text-back — the engine that stops tomorrow’s leads from going cold too.
Or call (844) 933-3040 and hear it answer — any hour.
Lead reactivation for other trades
Missing more calls than you’re returning? See the full Roofing system or find roofing answering by city.