The asset you already own
Every business that’s been operating a few years is sitting on hundreds or thousands of contacts it paid real money to acquire. The list is a balance-sheet asset that most owners never work twice.
Database reactivation
Your customer database is a revenue account you stopped withdrawing from.
Database reactivation works the list you already paid to build — past customers, dead leads, quotes that never closed — with compliant AI SMS conversations that re-open, by industry benchmark, 5–15% of a dormant list. No ad spend. No new leads to buy. Just the pipeline sitting in your files.
Why it works
Four reasons reactivation beats buying more leads
SMS is the channel that gets read
Reactivation runs on text because that’s where dormant contacts actually respond — a considerate, easy-to-decline message re-opening a real prior conversation.
Compliance is the whole game
Carrier registration, recipient-local quiet hours, instant opt-out in any wording, consent audit logs. Done right, reactivation is the safe lane; done from a personal phone, it’s the risky one.
The cheapest pipeline you can buy
New leads keep getting more expensive. Reacquiring a customer you already won — at the marginal cost of a text conversation — is the best acquisition math in home services.
The ROI calculator
See exactly how much revenue is leaking right now.
Five numbers. Sixty seconds.
It opens on placeholder volumes so you can see it work — replace them with yours. The benchmark rates behind the results are sourced; how many calls and old leads you have is the part only you know.
Your business
40
Total calls coming in, answered or not.
500
Anyone who ever asked for a quote, booked an estimate, or filled a form.
25
Excluding phone calls — those are counted above.
$600
Roughly what one new customer is worth to you.
22%
Of leads you actually speak with, what % become customers?
Estimated revenue at risk (year one)Recoverable revenue
$88,516
An estimate of the revenue these three leaks could be costing a business your size — based on published industry averages, not a projection of your results.
Assumption set
Mid-range industry averages.
Based on industry-average assumptions. Real recovery varies by vertical, scripts, and how well you follow up. We default to Realistic; flip to Conservative if you want the floor.
Missed calls
Currently losing$51,151/yr
Potentially recoverable$43,478
Dead leads
Currently losing$6,600one-time
Potentially recoverable$6,600
Slow follow-up
Currently losing$54,912/yr
Potentially recoverable$38,438
Like the numbers? Start the 14-day free trial — your card isn’t charged until it ends, so your live campaign gets a fair shot at booking you jobs before you pay a cent.
Start free trialDatabase reactivation, honestly answered
- What is database reactivation?
- Database reactivation is a campaign that re-engages the contact list a business already owns — past customers, old leads, quotes that never closed — instead of spending on new-lead acquisition. In practice it means a structured SMS conversation sequence that re-opens each dormant relationship, handles the replies, and books the interested ones. The economics work because the acquisition cost was already paid: the list is an asset that most businesses simply stop working.
- How is this different from just texting my old customers myself?
- Manually blasting a list from your phone is exactly the behavior that creates TCPA and carrier-filtering risk: no carrier registration, no enforced quiet hours, no automatic opt-out handling, no audit trail. A proper database reactivation system is compliant by construction — A2P 10DLC registered, quiet hours enforced in each recipient’s local time zone, opt-outs honored instantly in any reasonable wording (per the FCC’s 2025 revocation rule) and logged. The message content also matters: a follow-up on a real prior relationship, never a pretense.
- What results should I expect?
- The honest answer is a range: industry benchmarks put SMS reactivation at roughly 5–15% of a dormant list replying, and where your list lands depends on its age, quality, and your trade’s repeat/consideration cycle. We don’t promise results — that’s what the 14-day free trial is for. What we can say is arithmetic: run your list size and average ticket through the calculator and the range speaks for itself.
- Whose lists can be reactivated?
- Only your own. Database reactivation is built on the existing business relationship — people who contacted you, got a quote from you, or hired you. Purchased lists have no such relationship and are exactly the compliance trap this exists to avoid; we don’t touch them.
- What happens to the replies?
- An AI agent handles each reply conversationally — answers questions, handles “who is this?”, books interested homeowners straight onto your calendar, and instantly and permanently suppresses anyone who opts out. You see every conversation, booking, and recovered dollar on the dashboard.
- What does it cost?
- Database reactivation is included in every Revenue Recovery Engine plan — Starter $497/mo, Growth $697/mo, Scale $997/mo — alongside a 24/7 AI answering agent and missed-call text-back, with a 14-day free trial and no setup fee.
Database reactivation by trade
Every trade’s dormant list looks different — stalled storm inspections, postponed kitchens, demos that didn’t close. See yours: